Strategy before execution.
Every engagement starts from the same six-part framework: ICP, positioning, targeting, messaging, infrastructure and execution, then goes as deep as the problem requires.
What does ConnectLead Consulting do?
ConnectLead Consulting is a GTM and outbound strategy practice for B2B technology companies. It diagnoses ICP, positioning, targeting, messaging and infrastructure, then delivers a prioritized plan, across four service areas: GTM Strategy, Outbound Consulting, ICP & Targeting, and Market Entry.
GTM Strategy
ICP definition, positioning, offer strategy, channel strategy and 90-day GTM planning.
- ICP definition
- Market segmentation
- Positioning
- Offer strategy
- Channel strategy
- 90-day GTM planning
Outbound Consulting
Outbound strategy, account targeting, persona strategy, messaging and campaign architecture.
- Outbound strategy
- Account targeting
- Persona strategy
- Messaging
- Campaign architecture
- Channel mix
ICP & Targeting
Ideal customer profiling, account qualification, buying signals and persona mapping.
- Ideal customer profiling
- Account qualification
- Buying signals
- Target-account criteria
- Persona mapping
International Market Entry
Market prioritization, ICP adaptation, regional positioning, outbound approach and an initial GTM plan for entering a new market, including the US, Europe, APAC, MENA, Africa and LATAM.
- Market prioritization
- ICP adaptation
- Regional positioning
- Outbound approach
- Initial GTM plan
Pick how far you want us in the room.
Every engagement starts with a diagnosis. From there, choose how much of the fix you want us alongside you for, from a single working session to a full, scalable rebuild.
GTM Diagnostic
1 session · 60 min
$300one-time
Find out exactly what’s broken before you spend another dollar on outbound.
- Full review of ICP, positioning, targeting, messaging & infrastructure
- Live 60-minute diagnostic session
- Prioritized written findings
- 90-day action priorities
Best for: teams who need a clear-eyed read before committing further.
Diagnose & Fix
2 sessions · ~60 min each
$750one-time
We diagnose the issue, then come back and help you actually fix it, not just tell you what’s wrong.
- Session 1: full GTM diagnostic, same depth as the Diagnostic tier
- Session 2: work through the fixes together, covering ICP, messaging, targeting or infrastructure
- Written findings after session 1, updated plan after session 2
- Direct email support between sessions
Best for: teams that want the diagnosis and the first round of fixes done together.
GTM Execution Partner
5 sessions · full engagement
$1,800one-time
We stay with you through the whole process: strategy, fixes and the technical setup that makes it scale.
- Everything in Diagnose & Fix, extended across 5 working sessions
- End-to-end progress partner who sees the process through with you
- Hands-on help finishing technical & infrastructure setup
- Focused on making the system scalable, not a one-off fix
- Priority email support for the full engagement
Best for: teams that want a partner through the entire GTM overhaul, not just advice.
Every engagement reads the same six dimensions.
- 01ICPWho should actually buy?
- 02PositioningWhy should they care?
- 03TargetingWhich accounts and buyers should be prioritized?
- 04MessagingWhat should you say?
- 05InfrastructureCan the outbound system support the strategy?
- 06ExecutionWhat should happen over the next 90 days?
Start with a GTM Diagnostic.
60 minutes. One clear diagnosis. A practical next-step plan.
Services FAQ
What's the difference between ConnectLead Consulting and ConnectLead Agency?
ConnectLead Consulting operates as the strategic consulting practice of ConnectLead Agency, giving clients access to both strategic thinking and hands-on execution when required. Consulting diagnoses and plans go-to-market strategy: ICP, positioning, targeting, messaging and infrastructure. ConnectLead Agency handles hands-on execution: outbound campaigns, SDR appointment setting, paid demand generation and revenue operations.
Which service should we start with?
Almost every engagement starts with the GTM Diagnostic, a single $300 session that reads your ICP, positioning, targeting, messaging and infrastructure against the same six-part framework and tells you which of the four service areas actually needs the work.
How do GTM Strategy, Outbound Consulting, ICP & Targeting and Market Entry relate to each other?
They share one diagnostic framework but differ in scope: GTM Strategy covers overall positioning and planning, ICP & Targeting narrows in on who to sell to, Outbound Consulting focuses on campaign and messaging execution decisions, and Market Entry applies the same framework to a new geography.
Do you also run outbound campaigns or lead generation for us?
No, not directly. ConnectLead Consulting diagnoses and plans; running the campaigns is execution work handled by our sister company, ConnectLead Agency (https://connectleadagency.com/), if you need that after the strategy is set.